Google the term ‘Chief Belief Officer’ and the only references you’ll see are those that point to an Indian man. The man in question, Devdutt Pattanaik, is still known as a Chief Belief Officer well after his tenure at Future Group as consultant on matters relating to belief and culture. A trained medical doctor, Pattanaik worked in the healthcare industry for 14 years before he became business advisor at Ernst & Young. But his passion for mythology soon turned into a profession in 2008, landing him the post of Chief Belief Officer—a designation that has evidently failed to be disassociated from him till date.
At the Ubud Writers & Readers Festival 2004 (UWRF 2014), Pattanaik hosted art workshops like “Drawing the Gods”, but it was at the festival’s main programme, “The Chief Belief Officer” that I was truly enthralled by this man’s thoughts and simple ways of deconstructing myths in a contemporary context. Simply put, he uses mythology to approach questions in a creative way. Pattanaik is also an author, columnist, illustrator and author, but he most aptly sums up his skills saying, “I have this unique ability to articulate and communicate extremely complex ideas across structures. I discovered I have a patterned way of thinking, which is part intuition, part logic. It’s an ability that many people have, but I also have the ability to communicate and articulate.”